Introduction to our course

Welcome to my blog, Digital Communications, which will document my progress and activities throughout the BTEC Interactive Media course.

Wednesday, 1 June 2011

Copyright ethics

1. What is copyright?

Copyright is something that is granted to an individual, group of people, an organisation or company to protect its work. The protection granted can be the rights to copy, distribute and adapt woks, and anyone else that wants to use the works in this way will have to seek permission from the copyright holders.
Whenever something is created it is automatically copyrighted to the original creator.
If I were to draw a picture, or create a game, then I would automatically hold the copyright, and no one else would be able to legally copy or alter this without my permission. 
Sometimes the copyright can be passed onto another party. This is common in the music industry whereby some musicians and bands will have contracts that grant copyright control to their publishers, whilst others will retain full copyright control, and this depends on what contracts they have signed to begin with.


2. What are the three 'moral rights'?

The three 'moral rights' in copyright are:
  • The right of attribution - Whoever has created the work has the right to be identified and creditied as such.Where the work is used/shown/displayed in a performance or otherwise, then it is the right of the creator to be recognised for their work.
  • The right of integrity - The work is not allowed to be modified or changed in any way without the consent of the creator/copyright holder. This is to protect the creator, by only allowing the works to be shown/used in a manner that they see fit. A musician may allow a sample of their song to be used in some situations, but not others. For example, a release may be granted for a sample to be used within a commercial advertisment, but not in another song by a different artist, or vice-versa.
  • False attribution - No one is allowed to use the works and make any attempt to pass it off as their own works. This protects the creator by allowing them to have the recognition deserved to them, and is to stop others from effectively 'stealing' and claiming ownership of their creative works.


3. How might copyright affect you and your work with interactive media?

Copyright is something that has to be considered carefully, especially in interactive media. This is so, because it is now so easy to source media from the internet, often without any clear identification of its copyright status. A picture or graphic that has been downloaded and used on a website that you have published may infringe on someone elses copyright, and this is why it is important to at least try and find out whether anything that you use is copyrighted, or try to contact the original author/creator/copyright owner and ask for permission. Whenever the copyright symbol is seen, there can be a misconception that it is a no-go area and the works shouldn't be touched. However, if you were to contact the author/copyright holder you may be surprised to find permission will be granted. This is all relative of course, and you may be more likely to be granted permission for 'smaller' works, or those considered a lesser value than the those from large companies or renowned individuals.

4. Do you think illegal downloading is morally right or wrong? Justify your position.

In the eyes of the law illegal downloading is certainly wrong, but on a moral level, people may have differing opinions. Personally, I think illegal downloading is morally wrong, as there has to be some way of rewarding creators for their work, and downloading for free may well be depriving them of this. That said, it is now so easy and accessable to download content for free, you could argue that is has become normal practice. In the longer term, I think that in this internet age, there needs to be a new model. Whether this would be similar to the current model of consumer payment, or whether things should move to a more 'paid-for-by-advertising' based model I don't know, but it would seem likely that somehow the model needs to change to suit the technology/culture.

5. What does Creative Commons do?

Creative Commons is like an intermediary of copyright. It allows creators to be more specific about the ways in which their works can, or can't be used. It effectivelty allows creators to make their own rules when it comes to use of their works. For example, a license could be granted that would allow anyone to modify their works as they see fit, but that they must attribute the original creator. Or, they may be allowed to modify works, which once modified, can be attributed to the person who has made the change, without attributing the original creator. Licenses can also be granted that allow for the commercial or non-commercial use or works, and also the country or countires which it applies to.


6. Use an image from Creative Commons in your blog correctly

I have attached a photograph that was hosted on flickr.com, courtesy of MarcX Photography.

The photographer has licensed it with some rights reserved, under these conditions:


Attribution You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work).

Noncommercial — You may not use this work for commercial purposes.

No Derivative Works — You may not alter, transform, or build upon this work.  


Photo by MarcX Photography - www.marcxphotography.net


7. Give your opinion on the way that total freedom from copyright might affect our culture

If their were no copyright laws I can see two scenarios.
The first being that if their were no copyright laws then anyone could alter anything in any way that they wished. This would have an effect on creativity, as you may find more uses of existing works in lots of ways that you may have never thought possible. This could have a positive effect in that it would benefit people without placing restrictions on what they could do with existing material, and you could end up with lots of good outcomes. Good music, artwork, products etc. Things could progress quicker as people could use/share ideas in whatever way they wanted. On the negative side, you could end up with lots of poor products/material, as people could just 'have a go', possibly without excersising any expertise or knowledge.
Secondly, by having copyright laws, we are protecting creators of works, but at the same time, placing restrictions on its use. This could stifle creativity as some people who may like to experiement with or derive further works may not be allowed to do so. As an example, someone could remix a song in such a way that has never been heard before, and may seem ahead of its time, but to release this commercially would only be possible if granted consent by the copyright holder.

Chris

Friday, 8 April 2011

Original GTA design docs..

An interesting find.. one of the original programmers has posted scans of the original GTA docs from way back in '95, with a working title of 'Race 'n Chase'.

www.flickr.com/photos/mikedailly/5548280212/

First steps with Android development...

I've been wanting to experiment with mobile phone development for some time, so i began by researching what tools were available for Android development.
I came across the Airplay SDK by Ideaworks Labs, http://www.airplaysdk.com/
This looked ideal as it a cross-platform SDK which can target multiple platforms such as iPhone/Android/Handheld consoles etc., and it is also based on C++ which i am familiar with.
So, the first thing was to download and install the SDK, integrating with the Visual Studio IDE. This went surprisingly smoothly with no hassles! Now time to get something built!
I started by loading one of the example projects included with the SDK. The example was just a test of basic initialisation and display of an image to screen. I always try to get a sample project up and running as a kind of confidence test. Once I know that the whole build cycle from compilation, build and run are ok then I can get started for proper.
The example code was fine, no probs running in the Android emulator. Now time to get it on a real phone! Luckily there were no signing issues for deployment on Android, so the process was pretty much pain free! Just change build options from x86 (win emulation) to ARM code. That produced an apk file which I could then transfer and install on my phone. Couldn't have gone more smoother!
Now that the test is all complete, I can start tinkering around with the SDK with some sort of aim now...

NRS, research, plus a little Star Wars

The National Readership Survey is a non-profit making organisation that provides statistical and analytical research data based on the readerhip of the UK's major print-based media.
It aims to provide details about which groups of people read certain papers and magazines with the aim of breaking those statistics down into a social grading structure.

The way in which NRS captures this data is by interview with a large sample of 36,000 adults aged 15+.
These are conducted year on year to ensure that the data is kept current and upto date.
This also has benefits in that the data can be compared year to year to determine any trend changes in readership audiences.

This data is used by advertisers in order to target their products to a particular audience.
The way the NRS breaks down this audience is by a social grading scale.

The classifications are as follows:

A Higher managerial, administrative and professional
B Intermediate managerial, administrative and professional
C1 Supervisory, clerical and junior managerial, administrative and professional
C2 Skilled manual workers
D Semi-skilled and unskilled manual workers
E State pensioners, casual and lowest grade workers, unemployed with state benefits only

Advertisers make great use of this grading structure in order to target their campaigns to the right demographic. As a an example, an advertising print run for a renowned and expensive brand of watches will likely be better placed in a fashionable life-style magazine than a 'lads mag'. The evidence for this would be that the higher social class are likely to have more money to spend on what might be seemed as luxuries and as such are more likely to buy magazines about such 'life-style' things than a 'lads mag' that is more commonly associated with the lower social classes.

Similarly in television advertising, adverts may be placed during certain programmes according to the social class of the viewership that they are most likely to attract.

Companies also use what's called Quantitative, and Qualitative research in order to try and market their products successfully. This is in terms of by creating both the right product for the right audience. There is little point in spending a large budget on a product launch which no-ones buys or is interested in. This stresses the importance of market research.
Quantitative research can be described as collecting and anaylysing numerical, statistical based data. For example a poll or survey could be conducted as to whether the public (taken from a random sample of a 1000 respondents) would prefer to see a romantic comedy film or a science-fiction film. From these results you may get a swing to a certain preference which could help in deciding what may be the more successful film to proceed with. However, this only provides a limited picture, but with Qualitative research we could gain some more insight into these results. For example, as well as just asking what film they would prefer, we could ask them what things they would like to see in a film, or organise focus groups in which ideas for a new film are suggested, with feedback encouraged and recorded from those taking part.

One of the reasons that Star Wars has been so successful is that it's underlining story has universal appeal, in that it deals with a blend of mythology, science-fiction, the morality of good vs evil, and the classic 'hero's journey'. These are ideals that tend to have mass appeal, regardless of cultural, geographical, even religious boundaries.

Tuesday, 15 March 2011

Adjustment Bureau design drafts...

Here is a couple of design drafts of my layout for the Adjustment Bureau website.

The first idea has a more militaristic, darker feel. I felt the colour were too bland and wanted something with a brighter feel to it.

Hence, the second look...  which has since evolved into the final design with the borders in place.





Adjustment Bureau Sitemap

Here is my draft site-map for the Adjustment Bureau web-site that I'm working on.
Used to keep a visual idea of what needs to be done.


Saturday, 12 February 2011

Experimenting with actionscript - Website Project

I have decided to pick 'The Adjustment Bureau' as a website project, and as part of getting some ideas together I have been tinkering with actionscript to test out a few of those ideas.
One of them being a camera/surveillance type effect, with crackling/rolling scan lines.
So what I have done is have two pictures, one being the actual image i want the effect on, and the other is a image of scan-lines or you could have a load of tv snow, fuzz, whatever. Scan-lines seem to work good for this though.
Then its just a matter of overlaying the scan image ontop of the original and mucking about with the alpha settings and in my case, i am also changing the y scale and height placement of the image. I do this in a loop and every change is randomized to some extent so that it looks as real as possible without looking like a simple repeated pattern.
The .swf is here if you want to have a look..
http://www.internalimage.co.uk/screen-fuzz.swf

Here is the code: There are two alternates in there, the first being whether or not to do the fuzzy effect, and the other decides whether to do a 'sliding down screen' effect or just a random anywhere one..


var vAlpha = 100;
var vScale = 0;
var bScroll = 0;
var bRotate = 0;
var startTime:Number;
var waitTime:Number;
var doFuzz = false;


startTime = getTimer();
waitTime =  Math.ceil(Math.random()*1000);


onEnterFrame = function() {


//toggle between doing fuzz and not to give more randomness
if( (getTimer() - startTime) > waitTime)
{
if(doFuzz == false) doFuzz = true; //switch flags
else{
doFuzz = false;
picfuzz._alpha = 0; //hide the fuzz!
cctvpic._alpha = 100; //full show on pic
}
startTime = getTimer(); //reset timer
waitTime =  Math.ceil(Math.random()*10000) + 1; //set a new random time delay
if(doFuzz == true) waitTime = waitTime / 2;
}

if(doFuzz == true)
{
// picfuzz._y += 1;
bScroll = Math.ceil(Math.random()*25);
if(bScroll <= 10)
{

picfuzz._y = cctvpic._y + Math.ceil(Math.random()* cctvpic._height-40);
picfuzz._yscale = Math.ceil(Math.random()*60);

picfuzz._alpha = Math.ceil(Math.random()*35);
// cctvpic._alpha += 1; //Math.ceil(Math.random()*25);
}
else
{
picfuzz._y += 1; //cctvpic._y + Math.ceil(Math.random()* cctvpic._height-50);
picfuzz._yscale += 1;// = Math.ceil(Math.random()*40);

picfuzz._alpha += 1; //Math.ceil(Math.random()*25);

cctvpic._alpha = Math.ceil(Math.random()*25) + 75;
}

}
}